Brief Introduction
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.Course Summary
Learn how to use data and analytics to inform marketing decisions and develop strategies to improve customer engagement and sales. This course from the University of Virginia Darden School of Business covers topics like data visualization, market segmentation, customer lifetime value, and more.Key Learning Points
- Understand the role of data and analytics in marketing decisions
- Learn how to use data visualization tools to communicate insights
- Discover how to segment markets and measure customer lifetime value
- Develop strategies to improve customer engagement and increase sales
- Apply marketing analytics techniques to real-world business problems
Related Topics for further study
Learning Outcomes
- Understand the role of data and analytics in marketing decision-making
- Apply marketing analytics techniques to real-world business problems
- Develop strategies to improve customer engagement and increase sales
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Familiarity with Microsoft Excel or equivalent spreadsheet software
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Interactive
Similar Courses
- Digital Marketing Analytics
- Marketing Strategy
- Marketing Analytics: Data Tools and Techniques
Related Education Paths
- Master of Science in Business Analytics at the University of Virginia Darden School of Business
- Certificate in Business Analytics at the University of Virginia Darden School of Business
Related Books
Requirements
- The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.
Knowledge
- The marketing processMetrics for measuring brand assetsCustomer lifetime valueMarketing experimentsRegression basics
Summary of User Reviews
Key Aspect Users Liked About This Course
The course provides a comprehensive understanding of marketing analyticsPros from User Reviews
- In-depth and practical approach to marketing analytics
- Well-structured course with clear explanations
- Engaging and knowledgeable instructors
- Great balance of theory and real-world examples
- Useful assignments and case studies
Cons from User Reviews
- Some learners found the course content to be too basic
- Limited interaction with other learners
- Not enough focus on advanced analytics techniques
- Some technical aspects may be challenging for beginners
- Not suitable for those looking for a quick overview of marketing analytics
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