Brief Introduction
Aspects to be considered and needed to be worked out, before defining a well designed marketing program.Description
By taking these course you will get useful knowledge on marketing management which can be applied in real practice. topics cover through out these course are
- Definition of marketing
- Marketing Functions - Concepts in Marketing
- Marketing Mix
- Market Demand
- Method of Demand Forecasting
- Market Segmentation
- Importance of Market Segmentation
- Bases for Segmenting Consumer Market
- Bases for Segmenting Business Market
Requirements
- Requirements
- Well very base thing is a student should be a an active listener and should be good at english.