Course Summary
This course teaches you the fundamentals of marketing management. You will learn how to create a marketing plan, conduct market research, and develop a brand strategy.Key Learning Points
- Learn how to create a successful marketing plan
- Develop a brand strategy that resonates with your target audience
- Conduct market research to gain insights into your customers
Job Positions & Salaries of people who have taken this course might have
- Marketing Manager
- USA: $80,000 - $120,000
- Brand Manager
- USA: $70,000 - $110,000
- Market Research Analyst
- USA: $50,000 - $75,000
Related Topics for further study
Learning Outcomes
- Create a comprehensive marketing plan
- Develop a brand strategy that aligns with your target audience
- Conduct market research to gain insights into your customers and competitors
Prerequisites or good to have knowledge before taking this course
- None
- Basic understanding of business and marketing principles
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Digital Marketing
- Marketing Analytics
- Marketing in a Digital World
Related Education Paths
Notable People in This Field
- Seth Godin
- Ann Handley
- Neil Patel
Related Books
Description
In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Outline
- Course Orientation
- Welcome to Marketing Management II
- Meet Professor Hayden Noel
- Learn on Your Terms
- Syllabus
- About the Discussion Forums
- Glossary
- Brand Descriptions
- Learn More About Flexible Learning Paths
- Updating Your Proflie
- Orientation Quiz
- Module 1: Distribution (Place)
- Module 1 Introduction
- What is a Distribution Channel
- Channel Decisions
- Channel Design
- Channel Management
- Disintermediation
- Module 1 Overview
- Module 1 Readings
- Module 1 Quiz
- Module 2: Pricing Strategy (Price)
- What is Pricing?
- Pricing Approaches
- Factors Affecting Pricing Decisions
- Consumer Psychology and Pricing
- Steps in Setting Price
- Module 2 Overview
- Module 2 Readings
- Module 2 Quiz
- Module 3: Marketing Communication (Promotion)
- Introduction to Promotion
- The Communications Model
- The Communications Mix
- The Changing Communications Environment
- Steps in Developing a Communications Plan
- Evaluating Advertising
- Online Advertising
- Module 3 Overview
- Module 3 Readings
- Case Memo Content Instructions
- Case Memo Format Instructions
- Module 3 Quiz
- Module 4: Consumer Behavior
- Introduction to Consumer Behavior
- Understanding Consumer Behavior
- Cultural Factors
- Social Factors
- Personal Factors
- Consumer Decision Making
- Consumer Behavior and New Products
- 4-2.1
- 4-2.2
- 4-2.3
- 4-2.4
- 4-2.5
- 4-2.6
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
- Module 4 Quiz
Summary of User Reviews
Marketing Management Two is a highly recommended course for those interested in improving their marketing skills. The course has received positive reviews from students who found it informative and engaging. Many users praised the course for its comprehensive content and practical approach to marketing.Key Aspect Users Liked About This Course
Comprehensive content and practical approach to marketingPros from User Reviews
- In-depth coverage of marketing strategies and concepts
- Practical examples and case studies that help apply the concepts
- Engaging and interactive course material
- Excellent instructor who is knowledgeable and responsive
- Flexible schedule and self-paced learning
Cons from User Reviews
- Some users found the course material to be too basic
- Limited interaction with other students
- No opportunity for hands-on practice
- Lack of real-life examples in some sections
- Expensive compared to other online courses
Hayden Noel
4.8 Raiting
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