Course Summary
This course teaches the optimization techniques needed to improve web search results, including both on-page and off-page optimization strategies. You will learn how to improve your website's ranking in search engines and increase traffic to your site.Key Learning Points
- Learn on-page optimization strategies for improving search engine ranking
- Discover off-page optimization techniques to increase website traffic
- Understand how search engines work and how to optimize for them
Job Positions & Salaries of people who have taken this course might have
- SEO Specialist
- USA: $50,000 - $80,000
- India: INR 3,00,000 - INR 6,00,000
- Spain: €25,000 - €35,000
- Digital Marketing Manager
- USA: $60,000 - $100,000
- India: INR 5,00,000 - INR 10,00,000
- Spain: €30,000 - €45,000
- Web Developer
- USA: $50,000 - $100,000
- India: INR 3,00,000 - INR 10,00,000
- Spain: €25,000 - €45,000
Related Topics for further study
- Search Engine Optimization
- Web Traffic
- On-Page Optimization
- Off-Page Optimization
- Search Engine Algorithms
Learning Outcomes
- Understand on-page and off-page optimization strategies
- Improve website ranking in search engines
- Increase traffic to your website
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of HTML and CSS
- Familiarity with web development tools and techniques
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Web Design for Everybody: Basics of Web Development & Coding Specialization
- Marketing in a Digital World
Related Education Paths
Related Books
Description
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Outline
- Introduction to Optimizing a Website for Google Search
- Course Overview
- Applying Keyword Research Introduction
- Why do a Competitive Analysis?
- How to Perform a Competitive Keyword Analysis
- Analyzing Your Competition
- Develop a Plan to Compete
- Competing With Page Level Information
- Dealing with Larger Sites
- Mapping Keywords to Pages
- Questions to Ask
- Keyword Mapping Processes
- Creating a Keyword Map for Clients
- A Note from UC Davis
- Optimizing A Website For Search
- Advanced SEO Strategies
- Advanced On-Page SEO
- Benefits of a Competitive Content Analysis
- Dissecting the Competitive Content Analysis
- What Kind of Content Will Resonate with Your Customers?
- Conducting an Internal Content Audit
- How to Begin Your Content Analysis
- Organizing and Evaluating Content
- Creating a Strategy for Optimizing Content
- Domain Level Content Strategy
- What Makes Content Great?
- Different Types of Content and How to Use Them
- Creating Impactful Content
- Local SEO, Part 1
- Local SEO, Part 2
- Local SEO
- Advanced On-page SEO
- Mobile/App SEO and Metrics & KPIs
- Mobile/App SEO
- External App Optimization
- App Store Optimization
- App A/B Testing
- Optimizing Your Screenshots
- KPIs for SEO, Part 1
- KPIs for SEO, Part 2
- Return on Investment (ROI)
- SEO Survey Findings
- Forecasting SEO Impact, Part 1
- Forecasting SEO Impact, Part 2
- Forecasting SEO Impact, Part 3
- App SEO
- App A/B Testing
- Optimizing Screenshots
- Optional: SEO Survey Sign-up
- Forecasting SEO
- Mobile/App SEO & Metrics and KPIs
- Creating an SEO Campaign
- Creating an SEO Campaign
- Scoping an SEO Project
- Proving Your Value to Potential Clients
- Managing Client Expectations
- Asking the Right Questions
- Importance of Achieving Quick Wins
- Developing SMART Project Goals
- Establishing Benchmarks and Tracking Metrics
- Reporting Progress to Your Client
- Course Summary
- Creating an SEO Campaign
Summary of User Reviews
Read reviews for the Optimizing Web Search course on Coursera. Users have praised the course for its comprehensive content and practical application. The course has received high ratings from users.Pros from User Reviews
- The course covers a wide range of topics related to web search optimization.
- The course is taught by experienced instructors with practical knowledge.
- The course includes hands-on exercises and projects for practical application.
- The course provides valuable insights and strategies for improving web search results.
- The course is well-structured and easy to follow.
Cons from User Reviews
- Some users found the course to be too technical and difficult to understand.
- The course could benefit from more interactive elements and discussions.
- The course may not be suitable for beginners or those with limited technical knowledge.
- The course may be too focused on specific search engines or platforms.
- The course may not cover the latest developments in web search optimization.
Rebekah May
4.7 Raiting
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