Product Marketing for Technology Companies
- 4.1
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Brief Introduction
Master your product marketing skills through practical examples and exercises.Description
Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.
This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.
Requirements
- Requirements
- A basic understanding of sales and marketing and their respective roles within the company.
- A basic understanding of the marketing funnel, lead nurturing, customer retention, and campaigns.
- A basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Lucas Weber
4.1 Raiting
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