Course Summary
Learn how to identify and remove barriers to change in your organization with this course. Explore different strategies and tools to lead successful change initiatives and create a culture of innovation.Key Learning Points
- Identify common barriers to change and learn how to overcome them
- Understand the importance of communication and stakeholder engagement in change management
- Explore different change management models and frameworks
Job Positions & Salaries of people who have taken this course might have
- Change Management Specialist
- USA: $85,000 - $125,000
- India: INR 5,00,000 - INR 20,00,000
- Spain: €35,000 - €60,000
- Organizational Development Consultant
- USA: $70,000 - $120,000
- India: INR 4,00,000 - INR 18,00,000
- Spain: €30,000 - €55,000
- Project Manager
- USA: $70,000 - $120,000
- India: INR 4,00,000 - INR 18,00,000
- Spain: €30,000 - €55,000
Related Topics for further study
Learning Outcomes
- Identify common barriers to change and develop strategies to overcome them
- Understand the importance of communication and stakeholder engagement in change management
- Develop a change management plan using different tools and frameworks
Prerequisites or good to have knowledge before taking this course
- Basic understanding of organizational behavior
- Familiarity with project management tools and techniques
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video Lectures
- Quizzes
Similar Courses
- Leading Organizational Change
- Change Management
- Innovation Management
Related Education Paths
- Certified Change Management Professional
- Certified Innovation Leader
- Certified Project Management Professional
Notable People in This Field
- Change Management Expert
- Leadership Expert
Related Books
Description
What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Outline
- Module 1 - The Challenge of Change
- The Challenge of Change
- Getting People to Change
- The REDUCE Framework
- Module 1 Lecture Slides
- Module 1 Quiz
- Module 2 - Removing Reactance and Endowment
- Reactance - How Warnings Become Recommendations
- Need for Freedom and Autonomy
- Provide a Menu
- Ask, Don't Tell
- Highlight a Gap
- Endowment - Staying Put Feels Costless
- Surface the Cost of Inaction
- Burn the Ships
- Frame New Things as Old
- Module 2 Lecture Slides
- Module 2 Quiz
- Module 3 - Overcoming Confirmation Bias and Uncertainty
- Distance - Too Far from Their Backyard, People Tend to Disregard
- Confirmation Bias
- The Movable Middle
- Ask for Less
- Switch the Field to Find an Unsticking Point
- Uncertainty - Easier to Try, More Likely to Buy
- Harness Freemium
- Shrink Upfront Costs
- Drive Discovery
- Make it Reversible
- Module 3 Lecture Slides
- Module 3 Quiz
- Module 4 - The Importance of Corroborating Evidence
- Corroborating Evidence - Some Things Need More Proof
- Who Else to Involve
- When to Space Corroborative Evidence Over Time
- How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale
- Course Conclusion
- Module 4 Lecture Slides
- Module 4 Quiz
Jonah Berger
4.8 Raiting
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