Course Summary
Learn how to write a research proposal that will help initiate your research project with this Coursera course. Gain valuable skills in research design, data collection, and analysis to support your research project.Key Learning Points
- Understand the key elements of a research proposal
- Learn how to write a literature review
- Gain insights into research design and data collection methods
Job Positions & Salaries of people who have taken this course might have
- Research Associate
- USA: $54,000
- India: INR 4,00,000
- Spain: €33,000
- Market Research Analyst
- USA: $63,000
- India: INR 5,00,000
- Spain: €39,000
Related Topics for further study
Learning Outcomes
- Understand the elements of a successful research proposal
- Develop skills in research design and data collection
- Gain knowledge in literature review writing
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of research methods
- Access to relevant research materials
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
Similar Courses
- Research Methods: Concepts and Techniques
- Qualitative Research Methods
Related Education Paths
Notable People in This Field
- Dr. John Creswell
- Dr. Zina O'Leary
Related Books
Description
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Knowledge
- Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
- Assess the credibility and value of secondary research
- Apply basic sampling theory to a given situation
- Compose a professionally packaged research plan or proposal
Outline
- Getting Started and Introduction to Market Research
- Course Introduction
- Survey to Build Our Database
- Introduction to Market Research
- Defining Market Research
- Motivation for Market Research
- Requests for Market Research
- The Services, Roles, and Qualities of a Market Researcher
- Complexities, Constraints, and Questions to Ask
- Planning a Response to a Market Research Inquiry
- A Note from UC Davis
- Take the Specialization Smartphone Survey
- Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century
- 20 Market Research Questions to Ask Your Customers
- 13 Questions Every Marketing Consultant Should Ask Prospects
- Module 1 Quiz
- Secondary and Internal Research
- Introduction to Secondary and Internal Research
- The Importance of Secondary and Internal Research
- Secondary and Internal Research in the Planning Process
- Starting Cold with Secondary and Internal Research
- Pros and Cons of Secondary and Internal Research
- Three Levels of a Professional Market Researcher
- Budget Considerations While Initiating Market Research
- Developing Your Research Skills Further
- Quirk's: Time-Saving Tips for Conducting Secondary Research
- Quirk's: Save Money - Conduct Secondary Research
- Quirk's: Meta-Analysis Offers Research on Research for MR
- Module 2 Quiz
- Primary Research Introduction
- Introduction to Primary Research
- Defining Primary Research
- Sampling and a Sampling Frame
- Deciding on the Kind of Sampling and How Many to Sample
- Observational Research
- Surveys
- Methods and Tools in Qualitative Research
- Quirk's: What Everyone Needs to Know About Sampling
- Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research
- Module 3 Quiz
- Research Plan or Proposal
- Introduction to Market Research Plan or Proposal
- How a Research Plan or Proposal Might be Presented
- Components of a Research Plan or Proposal (Part 1)
- Components of a Research Plan or Proposal (Part 2)
- Packaging the Research Plan or Proposal
- How to Follow Up with Your Client
- You Won the Project, Now What?
- Course Summary
- Six Keys to Writing a Great Proposal
- Module 4 Quiz
Summary of User Reviews
Researchers and students looking to improve their skills in initiating research can benefit from the Research Proposal: Initiating Research course on Coursera. The course has received positive reviews for its comprehensive content and engaging delivery. Many users have found the course to be a great resource for learning how to write a research proposal.Key Aspect Users Liked About This Course
Comprehensive contentPros from User Reviews
- Engaging delivery of course material
- Great resource for learning how to write a research proposal
- Clear and concise instructions
- Valuable feedback from peers and instructors
- Flexible schedule allows for self-paced learning
Cons from User Reviews
- Lack of interaction with instructors
- Some users found the course to be too basic
- Limited opportunity for hands-on practice
- Course content may not be applicable to all research fields
- No certificate of completion offered unless paid for
Jim Fong
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