Scenario Planning - A Powerful Foresight Technique
- 4.3
Brief Introduction
Add a valuable technique to your toolkit: Visualizing how your future "business landscape" will changeDescription
Foresee your future!
The future is going to be different. We all know that, right? But how is it going to be different? That's the key question you face in any organization, because you have to make decisions and plans today for a future that is unknowable - but very definitely changing.
Scenario planning is a creative, very practical technique to foresee (and better: understand) how your future business environment could evolve - and in different directions. Scenario planning is thus about exploring alternative futures that can realistically emerge. Its practical value is that, by helping you visualize different ways your particular market or business terrain could change, you'll make better long-term plans today.
Based on my best-selling book on this fascinating approach to thinking about future change, my 2-hour Udemy "crash course" walks you through the process of generating future scenarios - a process which is structured and logical, and yet very imaginative. Join me for an eye-opening learning experience that will add a very valuable technique to your managerial toolkit.
Requirements
- Requirements
- Marketing and finance know-how is helpful but not necessary