Brief Introduction
Learn how to identify your brand’s authentic purpose and build a socially-driven and ethical business from the inside, out.Course Summary
Learn how to build a brand that truly matters with this comprehensive course on FutureLearn. Gain insights on branding strategies, customer engagement, and brand messaging from top industry experts.Key Learning Points
- Discover the importance of having a strong brand identity
- Learn how to craft a brand message that resonates with your target audience
- Explore different approaches to customer engagement
Job Positions & Salaries of people who have taken this course might have
- Brand Manager
- USA: $80,000 - $120,000
- India: INR 8,00,000 - INR 15,00,000
- Spain: €40,000 - €60,000
- Marketing Manager
- USA: $70,000 - $110,000
- India: INR 6,00,000 - INR 12,00,000
- Spain: €30,000 - €50,000
- Advertising Manager
- USA: $70,000 - $100,000
- India: INR 5,00,000 - INR 10,00,000
- Spain: €30,000 - €45,000
Related Topics for further study
Learning Outcomes
- Develop a strong brand identity
- Craft a compelling brand message
- Engage with customers effectively
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience in branding required
- Basic understanding of marketing principles
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-Paced
Similar Courses
- Marketing Analytics: Data Tools and Techniques
- Digital Branding and Engagement
Related Education Paths
Notable People in This Field
- Simon Sinek
- Gary Vaynerchuk
Related Books
Requirements
- This course is designed for anyone who wants to learn how to build a meaningful connection between a business or brand and its consumers. This could include brand owners and marketeers from global corporations, agencies, and SMEs, as well as individual business owners.
Knowledge
- Understanding the context (social impact is mainstream & consumers are becoming activists - eg >
- 5000% more protest signs on Pinterest in 2019 vs 2018).The evolution from social responsibility (doing good within your sphere of operations) to social business (having a positive impact on society) inc. real examples.The ‘three layers of purposeful business’ and how to move from the outside in - including real examples.A step-by-step guide to building purpose into every element of your brand - from creative idea through to media execution.Five technologies & tools that can help you to deliver on your purpose at scale.
Summary of User Reviews
This course on how to build a brand that matters has received positive reviews from many users. The course has been praised for its comprehensive curriculum and engaging teaching style. Many users have found the course to be insightful and helpful in understanding the basics of branding.Key Aspect Users Liked About This Course
The course has been praised for its comprehensive curriculum and engaging teaching style.Pros from User Reviews
- Comprehensive curriculum
- Engaging teaching style
- Insightful
- Helpful in understanding the basics of branding
- Great for beginners
Cons from User Reviews
- Some users found the course to be too basic
- Lack of advanced topics
- Not suitable for experienced marketers
- Limited interaction with instructors
- No certificate of completion
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