Course Summary
This course on sport sponsorship teaches students about the various aspects of sponsorships, including how to secure sponsorships, create effective sponsorship activation plans, and measure sponsorship ROI.Key Learning Points
- Understanding the role of sponsorships in sports marketing
- Developing sponsorship proposals and activation plans
- Measuring the effectiveness of sponsorships through ROI analysis
Related Topics for further study
Learning Outcomes
- Understand the role of sponsorships in sports marketing
- Develop sponsorship proposals and activation plans
- Measure the effectiveness of sponsorships through ROI analysis
Prerequisites or good to have knowledge before taking this course
- Basic understanding of sports marketing
- Familiarity with sponsorship terminology
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Video Lectures
- Quizzes
Similar Courses
- Sports Business Management
- Sports and Society
Related Education Paths
Notable People in This Field
- Mark Cuban
- Michele Roberts
Related Books
Description
Are you interested in sport sponsorship?
Outline
- Module 0. Prior to Beginning
- What is a MOOC?
- Introductory video Sport Sponsorship MOOC
- Before we start
- About the course
- Solving doubts and technical issues
- Frequently Asked Questions
- Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant
- Module 1. Basic principles of Sponsorship
- Module 1 Presentation
- Basic principles of sponsorship
- SPONSORSHIP. Basic principles and characteristics
- PATRONAGE. Basic principles and characteristics
- Video: Interview Pati Roura
- Visit the website of Johan Cruyff Foundation
- Cruyff Foundation: Because children should be active
- Introducing Richard Denton
- Recommended videos
- Module 1
- Module 2. The stakeholders of the sport sponsorship
- Module 2 Introduction
- Main objectives of the sponsor
- Stakeholders in sponsorship
- Video: Interview Albert Amat
- Video: Interview Joan Porcar
- Video: Interview Cinto Ajram - Zurich Barcelona Marathon
- Cruyff Court Manual
- 6vs6 Cruyff Court Guide
- Videos: Cruyff Foundation and Cruyff Courts
- Recommended videos
- Module 2
- Module 3. Activation for Sport sponsorship (I)
- Module 3 Introduction
- Sponsorship activation
- Video: Interview Annamari Basora
- Rins van Kouwen about athletes and social networks
- Notes - Sponsorship Activation
- Videos about Cruyff Court
- Approximate costs: Cruyff Court 6vs6
- Instructions to participate in the forums
- Recommended videos
- Module 3
- Module 4. Activation for Sport sponsorship (II)
- Introduction Module 4
- Sponsorship activation (II)
- Sponsorship activation - Examples
- Examples sponsorship activations
- Instructions to participate in the forums
- Recommended videos
- Quiz Module 4
- Module 5. Share your activation proposal for a Cruyff Court tournament
- Postgraduate Diploma in Sport Sponsorship Scholarship
- To support the Cruyff Foundation, make a donation and get children active!
Summary of User Reviews
Read reviews of the Sport Sponsorship course on Coursera. Learn about the overall experience, what users liked about the course, and the most common pros and cons mentioned by reviewers.Key Aspect Users Liked About This Course
Many users appreciated the course's practical approach to sport sponsorship and its real-world examples.Pros from User Reviews
- Practical and applicable course material
- Real-world examples provided
- Engaging and knowledgeable instructors
- Great for beginners in sport sponsorship
- Good value for the price
Cons from User Reviews
- Some users found the course too basic
- Limited focus on certain aspects of sponsorship
- Lack of interaction with other students
- No certificate offered for completing the course
- Not enough depth in case studies
Richard Denton
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