Strategic Marketing: Marketing Orientation and the Marketing Planning Process
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Brief Introduction
Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks.Course Summary
Learn how to develop and implement effective marketing strategies that can help your business achieve its goals with this Strategic Marketing course.Key Learning Points
- Understand the importance of a strategic marketing approach
- Learn how to conduct effective market research
- Discover how to create a marketing plan that aligns with your business goals
Job Positions & Salaries of people who have taken this course might have
- USA: $70,000 - $140,000
- India: ₹800,000 - ₹2,500,000
- Spain: €30,000 - €60,000
- USA: $70,000 - $140,000
- India: ₹800,000 - ₹2,500,000
- Spain: €30,000 - €60,000
- USA: $50,000 - $80,000
- India: ₹400,000 - ₹1,500,000
- Spain: €20,000 - €40,000
- USA: $70,000 - $140,000
- India: ₹800,000 - ₹2,500,000
- Spain: €30,000 - €60,000
- USA: $50,000 - $80,000
- India: ₹400,000 - ₹1,500,000
- Spain: €20,000 - €40,000
- USA: $80,000 - $130,000
- India: ₹1,000,000 - ₹3,000,000
- Spain: €40,000 - €80,000
Related Topics for further study
Learning Outcomes
- Develop a strategic marketing plan
- Conduct effective market research
- Create a marketing plan that aligns with your business goals
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing concepts
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video-based
Similar Courses
- Marketing Analytics and Data Science
- Digital Marketing
- Marketing in a Digital World
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Requirements
- This course is designed for anyone interested in learning more about marketing strategy. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Knowledge
- Marketing benefits and barriersBusiness missionsMarketing objectivesThe Segmentation, Targeting and Positioning modelCompetitive strategyAnsoff’s Growth Strategy
Summary of User Reviews
This strategic marketing course has received positive reviews from learners. Learners found the course to be informative and engaging. Many learners appreciated the real-life examples shared in the course.Key Aspect Users Liked About This Course
Real-life examples shared in the coursePros from User Reviews
- Informative content
- Engaging course structure
- High-quality video lectures
- Interactive quizzes and assignments
- Access to course materials beyond course completion
Cons from User Reviews
- Some learners found the course to be too basic
- Limited interaction with instructors
- Not enough emphasis on digital marketing strategies
- Some learners found the course to be too theoretical
- Course pacing may not be suitable for all learners
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