Strategies for Converting and Retaining Customers Online
- 4.7
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Course Summary
This course covers strategies for converting and retaining customers online. Students will learn how to optimize their website, social media, and email campaigns to increase customer engagement and loyalty.Key Learning Points
- Learn how to optimize your website for conversions
- Discover the best practices for social media marketing
- Develop effective email marketing campaigns
- Explore strategies for retaining customers and building loyalty
Related Topics for further study
Learning Outcomes
- Create a website that is optimized for conversions
- Develop effective social media marketing campaigns
- Design and implement successful email marketing campaigns
- Implement strategies for retaining customers and building loyalty
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of digital marketing
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Quizzes and assignments
Similar Courses
- Digital Marketing
- Marketing Analytics
- Social Media Marketing
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
- Seth Godin
Related Books
Description
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Knowledge
- Explore how to leverage keywords and search engine marketing in your ad campaigns
- Analyze a landing page and identify successful and unsuccessful elements
- Identify tactics of customer conversion and retention to add to your digital marketing plan
Outline
- Introduction to Search Engine Marketing
- Search Engine Marketing
- Search Engine Marketing
- Supplemental Resources
- Keywords
- Module 1 Knowledge Check
- Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Supplemental Resources
- Search Engine Metrics
- Module 2 Knowledge Check
- Landing Pages
- Microsites and Landing Pages
- Introduction to Landing Pages
- Supplemental Resources
- Ad Rank, Ad Copy, and How to Optimize Your Ads
- Developing Your SEM Strategy
- Module 3 Knowledge Check
- Conversion and Retention
- Building Customer Loyalty
- Microsites and Calls to Action
- Supplemental Resources
- The Simplified Sales Process
- Enhancement Features and Personalization
- Retention Tactics
- Module 4 Knowledge Check
Summary of User Reviews
Discover effective strategies for converting and retaining customers online with this Coursera course. Users have praised the course's practical approach and useful insights. While some have found the content basic, many appreciate the engaging videos and real-world examples.Key Aspect Users Liked About This Course
Practical approach and useful insightsPros from User Reviews
- Engaging videos
- Real-world examples
- Good for beginners
- Clear and concise explanations
- Interactive assignments
Cons from User Reviews
- Basic content
- Not enough depth
- Some videos are too long
- Repetitive information
- Lack of personalization
Stephane Muller
4.7 Raiting
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