Technology Commercialization, Part 1: Setting up your Idea Filtering System
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Approx. 8 hours to complete
Course Summary
This course is about commercializing technology-based products and services. It covers topics such as identifying potential markets, developing business models, and creating strategies for successful commercialization.Key Learning Points
- Learn how to identify potential markets for technology-based products and services
- Develop business models for commercializing technology-based products and services
- Create strategies for successful commercialization
Related Topics for further study
- Technology Commercialization
- Market Identification
- Business Models
- Commercialization Strategies
- Innovation
Learning Outcomes
- Identify potential markets for technology-based products and services
- Develop effective business models for commercialization
- Create strategies for successful commercialization
Prerequisites or good to have knowledge before taking this course
- Basic understanding of technology-based products and services
- Familiarity with business and marketing concepts
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Product Management: Building the Right Product
- Innovation Management
- Entrepreneurship: Launching an Innovative Business
Related Education Paths
- Certificate in Technology Commercialization
- Master's Degree in Technology Management
- Master's Degree in Innovation and Entrepreneurship
Related Books
Description
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Outline
- Week 1 - Case for Action
- Intro to the Course
- Welcome to the Revolution
- Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Innovation Creed Books
- Dimensions around Innovation: Setting, Scope, Change
- Dimensions around Innovation: Technology
- Dimensions around Innovation: Integration
- Dimensions around Innovation: Reach
- Personal Drivers: Your Innovation Creed
- Team Creed
- Instructions for Week #1 Assignment
- The TEAM Program
- Exam for Week 1
- Innovation Creed Assignment
- Week 2 - Why so hard?
- Top Challenges That Stunt Commercialization: #1 -‐#2
- Top Challenges That Stunt Commercialization: #3 -‐ #7
- Top Challenges That Stunt Commercialization: #8 -‐ #16
- Questions That Uncover These Challenges
- Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
- Exam for Week 2
- Week 3 - Customizing Your Filter
- Intro to Week #3
- Perfect Answers to the World’s Perfect Idea
- Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
- Test the Filter
- Idea Filter Books
- Medical Devices
- Week 3 Assignment Part 1
- Idea Filter for Radical Invention
- Week 3 Assignment Part 2
- Idea Filter Assignment
- Week 4 - Discussing Filters from Different Creeds
- Intro to Week #4
- Life-Style Vs Investable/Scalable Innovation
- Social Entrepreneurship
- Radical vs Incremental Innovation
- Using the Filter: Green Crayon Filtering
- Hypothetical Idea Being Scored
- Using the Filter to Rate a Collection of Ideas
- David Chauncey: Introduction & Filter Set Up
- David Chauncey: Corporate Business Development
- David Chauncey: Rendering the Possibilities
- David Chauncey: Sales Calls and the Back of an Envelope
- Closing Message
- Exam for Week 4
Summary of User Reviews
Learn about technology commercialization with this highly rated course on Coursera. Users praise the practical approach taken by the course, which provides valuable insights into the commercialization process.Key Aspect Users Liked About This Course
Many users found the practical approach of the course to be highly beneficial in providing them with the insights they needed to commercialize their technology.Pros from User Reviews
- The course provides practical insights into the technology commercialization process
- The instructors are knowledgeable and provide comprehensive coverage of the subject matter
- The course is well-structured and easy to follow
Cons from User Reviews
- Some users found the course content to be too basic
- The course does not provide a deep dive into any one aspect of technology commercialization
- The course may not be suitable for those with prior knowledge of technology commercialization
Mark Wilson
4.3 Raiting
Technology Commercialization, Part 1: Setting up your Idea Filtering System
- 4.3
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New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments....
