The Complete Marketing Attribution Course
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Brief Introduction
In just a few hours, learn to maximize your marketing strategy with marketing attributionDescription
In just a few hours, master a critical concept of marketing analytics: marketing attribution
We'll start with the basics:
- Understanding digital marketing channels
- Defining the common marketing attribution models:
- last touch (last click)
- first touch (first click)
- multi-touch models: position based, linear, and decay
and work our way up to advanced topics like:
- Selecting the best attribution model for your business
- Understanding how offline marketing and view-through value factor into marketing attribution
This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics.
Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
Requirements
- Requirements
- Familiarity with digital marketing is helpful, but not required
- Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along
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