Brief Introduction
Explore new approaches to public health promotion and the science that underpins them, focusing on the The Monday Campaigns.Course Summary
Learn how to create and execute successful campaigns that promote healthy behaviors with the Monday Campaigns course. Discover strategies used by top advertisers and marketers to change behaviors and habits.Key Learning Points
- Understand the psychology behind behavior change and how to apply it to campaigns
- Learn how to develop and execute a successful campaign
- Explore case studies and success stories from top campaigns
Related Topics for further study
Learning Outcomes
- Ability to develop and execute a successful behavior change campaign
- Understanding of marketing psychology and advertising strategies
- Awareness of successful campaigns and case studies
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing and advertising principles
- Access to a computer or mobile device with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online, self-paced
- Video lectures and case studies
- Interactive quizzes and assignments
Similar Courses
- The Science of Well-Being
- Behavioral Economics in Action
Related Education Paths
Notable People in This Field
- Dan Ariely
- BJ Fogg
Related Books
Requirements
- This course is for public health professionals and other health advocates working in communities or organisations where health can be promoted. Examples include governments, schools, offices, universities, workplaces, parks, or faith-based groups. Johns Hopkins University is pleased to offer continuing education credits for Registered Dietitians (RD) and Certified Health Education Specialists (CHES). The Commission on Dietetic Registration (CDR) has approved Registered Dietitians to receive up to 12 continuing education units and the National Commission for Health Education Credentialing, Inc (NCHEC) has approved up to 12 total Category I continuing education contact hours. Maximum NCHEC advanced-level continuing education contact hours available are 6.
Knowledge
- Introduction to the ‘Healthy Monday’ concept and The Monday CampaignsOverview of health behavior change theoriesStrategies for building meaningful partnershipsMethods for planning, designing, disseminating, and evaluating health promotion campaignsFree tools and resources available for use in your own health promotion programs
Summary of User Reviews
Read reviews for Monday Campaigns course on FutureLearn. Learners have shared their experiences with the course and given an overall positive rating. Many users appreciated the practical tips and strategies provided in the course to start their own campaigns. However, some users found the course content to be too basic and lacking in depth.Key Aspect Users Liked About This Course
Practical tips and strategies provided to start campaignsPros from User Reviews
- Easy to follow and understand
- Engaging activities and quizzes
- Useful resources and templates provided
- Practical and actionable advice
- Great for beginners
Cons from User Reviews
- Lacks depth in some areas
- Some topics could be covered in more detail
- Content may be too basic for experienced campaigners
- No interaction with instructors or peers
- Limited feedback on assignments
The Monday Campaigns: Lessons in Public Health Promotion
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Explore new approaches to public health promotion and the science that underpins them, focusing on the The Monday Campaigns....
