The Psychology of Fragrance, Flavor and Taste in Marketing
- 4.5
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1 hour on-demand video
$
12.99
Brief Introduction
Essentials in Sensory MarketingDescription
‘Must watch’ for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, “Perfume” or Drink Brands.
This course takes the you through the taste and aroma Journey from ‘the eyes, via the aroma, bite and chew to the swallow’ whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using “Global Brands as” examples.
In short, how understanding emotional flavour preference can gain competitive advantage.
Requirements
- Requirements
- No previous experience or education is required to join in this course.
- You are encouraged to take notes.
- Access your training course from a tablet, smartphone, or desktop
- Additional PDF materials are included to further your learning
Nathaniel Davis
4.5 Raiting
The Psychology of Fragrance, Flavor and Taste in Marketing
- 4.5
-
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Essentials in Sensory Marketing In short, how understanding emotional flavour preference can gain competitive advantage....
