The Search for Great Ideas: Harnessing creativity to empower innovation.
- 4.3
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Approx. 7 hours to complete
Course Summary
This course focuses on ideation and helps aspiring entrepreneurs to come up with unique and innovative business ideas. It covers various aspects of ideation like problem identification, market research, and idea generation.Key Learning Points
- Understand the importance of ideation in entrepreneurship
- Learn how to identify problems and opportunities in the market
- Develop a framework for idea generation
Related Topics for further study
Learning Outcomes
- Develop a framework for idea generation
- Identify problems and opportunities in the market
- Understand the importance of ideation in entrepreneurship
Prerequisites or good to have knowledge before taking this course
- No prerequisites required
- Basic knowledge of business concepts and terminology
Course Difficulty Level
BeginnerCourse Format
- Self-paced
- Online
- Video lectures
Similar Courses
- Entrepreneurship 101: Who is your customer?
- Entrepreneurship 101: Who is your customer? (Part 2)
Related Education Paths
- Entrepreneurship and Business Planning MicroMasters Program
- Innovation and Entrepreneurship Certificate
- Entrepreneurship Acceleration Program
Related Books
Description
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
Outline
- Ideation: Tools for ideation.
- Intro to Ideation
- Are You Ready For Ideas?
- The Power of Observation
- The Power of Play
- Ideation: Intro to Design Thinking Methodology
- Design Thinking Methodology
- Inspiration
- Ideation
- Implementation
- Ideation: Intro to Customer Discovery
- Intro to Customer Discovery
- What is Customer Discovery?
- Customer Discovery Plan
Summary of User Reviews
Discover how to start a business with Coursera's Start Your Own Business 2: Ideation course. Learn the fundamentals of business and how to develop a successful business plan. Many users found the course to be informative and engaging.Key Aspect Users Liked About This Course
The course provides valuable insights on how to develop a successful business plan.Pros from User Reviews
- The course is well-structured and easy to follow.
- The instructors provide practical advice and real-world examples.
- The course offers a comprehensive overview of the business development process.
Cons from User Reviews
- Some users found the course to be too basic.
- The course may not be suitable for those with prior business experience.
- The course does not provide in-depth information on specific industries.
Ken Szymusiak
4.3 Raiting
The Search for Great Ideas: Harnessing creativity to empower innovation.
- 4.3
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Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. -pursue market opportunities consistent with personal passions and capabilities; and...
