Brief Introduction
Learn the science of how people think and remember and how to apply it to the design of products and servicesDescription
How much of human thinking is logical and how much is irrational? How much control do people have over what they think and remember? How are memories stored, and what can you do to improve your retrieval of information that is in memory? This course explores the brain and behavioral research on thinking and memory.
You will learn:
How much of our thinking is unconscious
Daniel Kahneman's idea of System 1 and System 2 thinking and why the idea is so important
How memories are formed and retrieved
Why and how memories change over time
Why eye-witness testimony is often faulty
What happens in your brain when you are thinking creatively
How to use brain science to increase your creativity
and much, much more!
There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning.
There are no prerequisites to take this course. You do not need any additional software or materials.
What are the requirements?
There are no prerequisites. The course is appropriate for anyone who is interested and curious about human behavior.
Over 50,000 students have taken our online courses.
Requirements
- Requirements
- There are no prerequisites. The course is appropriate for anyone who is interested and curious about how people think and remember.
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