Brief Introduction
Become a UX data scientist! From qualitative data analysis to big data Web analytics, you will be able to leverage insights from data to make empirically-based recommendations.
Description
Do big data and UX speak to you? This MOOC will give you the methods and tools to analyze the whole spectrum of data we handle in UX, from qualitative user research and quantitative user testing data analysis to big data Web analytics.
You will be able to leverage insights from this data to make empirically-based recommendations towards frictionless, optimal user experiences.
Taught by award-winning faculty members, this course is an introduction to the statistical methods and tools useful to UX data analysis. No need to be a math whiz, this course was designed to be accessible to everyone.
No previous knowledge needed. Join us in the journey to unlock the insights of UX data, through the UX Design and Evaluation MicroMasters, or as an individual course.
Knowledge
- Descriptive Statistics
- Study Design
- Bias Sources
- Hypothesis Testing
- Means of Comparison
- Two-Way ANOVA
- Applying it all to UX
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