Brief Introduction
Be a UX advocate! Lead the gamut of user-centered design activities, while sharing knowledge and ensuring rich collaboration with all stakeholders across the project.
Description
For UX maturity to settle in an organization, there needs to be UX leadership. In this MOOC you will learn the specifics needed to manage a UX project, from managing UX professionals to talking about user experience to higher-ups, and advocating for users in your organization.
You will learn to relay UX strategy to the strategy team, present measurable proof of the value of UX, organize user-centered design activities, and staff UX teams with the appropriate talent.
HEC Montreal’s expertise in business and management brings depth to this MOOC, making sure you will earn a strong business-oriented approach to UX management. This way, you will be able to maintain a high degree of UX maturity in your organization.
No previous knowledge needed. Join us in the journey to become a UX advocate, through the UX Design and Evaluation MicroMasters, or as an individual course.
Knowledge
- Planning a UX Strategy,
- Organizing UX Activities and Deliverables,
- Staffing UX Teams,
- Leading UX Efforts,
- Controlling UX Value,
- Advocating for Greater UX Maturity.
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