Brief Introduction
Build your skills in conducting UX surveys at scale to gain actionable UX insights with experts from the University of Michigan.Course Summary
Discover how to conduct UX research at scale using surveys, analytics, and online testing in this comprehensive course.Key Learning Points
- Learn how to design and conduct effective surveys to gather valuable insights from users
- Explore the use of analytics tools to make data-driven decisions and improve UX
- Discover the benefits and challenges of online testing and gain practical experience in conducting tests
- Get tips on how to analyze and interpret data to drive UX improvements
- Understand how to scale UX research to meet the needs of your organization
Related Topics for further study
Learning Outcomes
- Understand the benefits of UX research at scale
- Gain practical experience in designing and conducting effective surveys
- Learn how to analyze and interpret data to drive UX improvements
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of UX design principles
- Familiarity with survey and analytics tools
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- User Experience: Research & Prototyping
- UX Research Fundamentals
- Applied UX Strategy
Related Education Paths
Notable People in This Field
- Jakob Nielsen
- Don Norman
Related Books
Requirements
- This course is designed for anyone looking to gain experience in UX principles, techniques and processes, specifically in the areas of UX research and online UX testing at scale. This course is part of the University of Michigan’s .
Knowledge
- When and How to Use SurveysAsking the Right People (Coverage Error)Getting Answers (Nonresponse error)Writing Questions (Measurement Error)About Research at ScaleBehavioral AnalyticsRemote TestingA/B Testing and Preference Testing
Summary of User Reviews
Discover the importance of UX research at scale with this online course that covers surveys, analytics, and online testing. Users have praised the comprehensive curriculum and engaging instructors. However, some have mentioned technical issues and a lack of hands-on experience.Key Aspect Users Liked About This Course
Comprehensive curriculumPros from User Reviews
- Engaging instructors
- In-depth coverage of surveys, analytics, and online testing
- Flexible online format
- Access to real-world case studies
- Useful resources and materials
Cons from User Reviews
- Technical issues with course platform
- Limited hands-on experience
- Some modules are more challenging than others
- Not suitable for advanced UX researchers
- No personalized feedback on assignments
UX Research at Scale: Surveys, Analytics, Online Testing
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