Value Co-Creation in Sport Management – A New Logic in a Changing Society
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7 Weeks
$
50
Brief Introduction
Do you want to become a successful sport management expert? Learn the importance of value co-creation and gather new insights that will make you more competitive in the field of sport management.
Description
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
- Overview the traditional logic – the logic of sport products – used to analyze sport events
- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
- Contrast the traditional logic with the value co-creation approach
- Analyze authentic examples and case studies conducted by international researchers
- Learn about sport sponsorship, branding, and ticketing
- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
- Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!
Knowledge
- The basics and limitations of the logic of sport products (traditional approach)
- The basics of the logic of value co-creation in sport management
- Innovative sport management analytical skills for a changing society
- Different perspectives on sport events
- The insights in ticketing, sport sponsorship and branding
- The consideration of sustainability in sport management
Value Co-Creation in Sport Management – A New Logic in a Changing Society
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Do you want to become a successful sport management expert? Are you a passionate sports lover interested in exploring a new innovative logic in sport management?...
