Course Summary
The Wharton Entrepreneurship Capstone is a project-based course that provides students with the opportunity to work on a real-world entrepreneurial project. Students will learn how to develop and launch a new product or service, create a business plan, and pitch their idea to potential investors.Key Learning Points
- Hands-on experience in developing and launching a new product or service
- Opportunity to work on a real-world entrepreneurial project
- Learn how to create a business plan and pitch your idea to potential investors
Related Topics for further study
Learning Outcomes
- Develop and launch a new product or service
- Create a business plan
- Pitch your idea to potential investors
Prerequisites or good to have knowledge before taking this course
- Foundations of Entrepreneurship
- Entrepreneurship 1: Developing the Opportunity
Course Difficulty Level
IntermediateCourse Format
- Project-Based
- Self-Paced
Similar Courses
- Entrepreneurship: Launching an Innovative Business
- Entrepreneurship: Idea to Launch
Related Education Paths
Notable People in This Field
- CEO of SpaceX and Tesla
- Entrepreneur and Investor
Related Books
Description
In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments.
Outline
- Start Here
- Importance of the Idea (VIDE Model) (Entrepreneurship 1)
- Competitive Analysis (Entrepreneurship 1)
- Testing Your Ideas - Surveys (Entrepreneurship 1)
- Planning - Assumptions (Entrepreneurship 1)
- Entrepreneurial Strategy (Entrepreneurship 2)
- Project Prompt and Scope
- Pitch Deck Examples
- Turning Ideas into Businesses
- Lecture Slide PDFs
- Project Scope Quiz
- Building Your Pitch Deck
- The Elevator Pitch (Entrepreneurship 1)
- Executive Summary and Pitch Deck (Entrepreneurship 4)
- Branding and Naming (Entrepreneurship 2)
- The Importance of the Founding Team (Entrepreneurship 2)
- How to Price the Product or Service (Entrepreneurship 3)
- Pitch Deck Guidelines from a VC
- Professor Mollick's Video on Pitch Decks
- Choosing the Right Name
- About Your Intellectual Property
- Lecture Slide PDFs
- Preliminary Pitch Deck
- Pro Forma Financial Statements (Entrepreneurship 4)
- The Importance of Feedback
- Lecture Slide PDFs
- Revision Week
- LinkedIn Pitch and Revisions
- Does Your Pitch Deck Tell a Story?
- Final Project Submission
Summary of User Reviews
The Wharton Entrepreneurship Capstone course on Coursera received positive reviews from users. Many users found the course to be informative, practical, and engaging. The course helps learners develop a business plan and pitch it to potential investors.Key Aspect Users Liked About This Course
practical and engaging coursePros from User Reviews
- Informative and practical course content
- Real-world examples and case studies
- Interactive exercises and quizzes
- Great support from instructors and peers
Cons from User Reviews
- Some learners found the course material to be too basic
- The course may not be suitable for experienced entrepreneurs
- The feedback on assignments can be slow
- Some users had technical issues with the platform