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Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. After you successfully complete this course learners will obtain the following outcomes:...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. e. cross-country and cross-industry expansion. People who successfully complete this course will obtain the following outcomes:...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i....
Marketing Internacional en Asia
by Dae Ryun Chang- 4.7
Approx. 12 hours to complete
Este curso ha sido desarrollado especialmente para gerentes y estudiantes que desean tener éxito como especialistas de marketing en la región asiática. Asia ha experimentado la mayor cantidad de crecimiento en la economía global en los últimos años. El curso proporciona una introducción al paradigma del marketing, la ejecución y la estrategia....
International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand....
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing....
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Course Definition & Meaning - Merriam-Webster
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course: [noun] the act or action of moving in a path from point to point....
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