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Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www....
The Strategy of Content Marketing
by Sonia Simone- 4.5
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Approx. 19 hours to complete
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is....
Viral Marketing and How to Craft Contagious Content
by Jonah Berger- 4.8
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Approx. 4 hours to complete
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products....
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In this Sports Marketing MOOC, you will learn:...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering....
Arts and Heritage Management
by Andrea Rurale- 4.7
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Approx. 16 hours to complete
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. Learning Objectives There are three objectives to this course....
Marketing Digital
by Artur Vilas Boas , André Leme Fleury- 4.8
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Approx. 16 hours to complete
Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing....
Marketing in a Digital World
by Aric Rindfleisch- 4.7
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Approx. 28 hours to complete
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. class-central. com/report/top-moocs/). You will be able to: • Understand how particular digital tools are changing the development of products giesbusiness. illinois....
Introduction to Google SEO
by Rebekah May- 4.6
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Approx. 14 hours to complete
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO)....
