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New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
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Approx. 19 hours to complete
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e. g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies....
Introducción a las redes sociales. Sus objetivos y métricas.
by María de los Angeles Ramos Solano , José Antonio Cano Chambonnet- 4.4
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Approx. 15 hours to complete
En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening. Introducción a las redes sociales, sus objetivos y métricas...
Pilares de Marketing Digital
by Sebastián Camiser , Francisco Albarello- 4.8
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Approx. 26 hours to complete
El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporación, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito. Este curso proporciona al alumno el dominio de los criterios estratégicos, técnicas y herramientas propias de la disciplina. Objetivos: - Comprender el ecosistema completo del Marketing Digital...
Las redes sociales en acción
by José Antonio Cano Chambonnet , María de los Angeles Ramos Solano- 4.6
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Approx. 15 hours to complete
Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Seguramente te serán de gran utilidad dentro del ámbito de la mercadotecnia....
Foundations of marketing analytics
by Arnaud De Bruyn- 4.6
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Approx. 6 hours to complete
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing....
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In this capstone, you will execute a campaign, rather than creating another "plan"....
Digital Strategy and Business Opportunity
by Digital Marketing Institute , Cathal Melinn- 4.3
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Approx. 11 hours to complete
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers....
Introdução ao Marketing Analítico
by Carlos R. F. Bara , Danny Claro , Silvio Laban- 4.7
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Approx. 24 hours to complete
Público-Alvo Profissionais, estudantes e interessados da área de Marketing que desejam conhecer os fundamentos básicos de Marketing Analítico e sua aplicação prática. Objetivo do Curso Objetivos de Aprendizagem Ao final do curso o aluno será capaz de: • Explicar a importância de definir e utilizar métricas em Marketing. • Desenvolver métodos de levantamento de dados primários e secundários....
Customer Value in Pricing Strategy
by Jean Manuel Izaret , Thomas Kohler , Ronald T. Wilcox- 4.8
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Approx. 15 hours to complete
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans....
Beneficios y características de las redes sociales más significativas
by María de los Angeles Ramos Solano , José Antonio Cano Chambonnet- 4.4
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Approx. 12 hours to complete
Interacción entre plataformas Bienvenida al curso Interacción entre plataformas Redes sociales Nuevos modelos de comunicación En letra del instructor Metodología del curso Cómo utilizar los foros de discusión Quiz 1 Quiz módulo 1 Principales redes sociales Crecimiento de las redes sociales Noticia Medios de comunicación tradicionales Esfera pública Redirigir Twitter Linkedln...
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