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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions....
Google SEO Capstone Project
by Rebekah May- 4.8
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Approx. 47 hours to complete
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. Along the way, you will receive feedback through the peer review process. Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement Project Welcome and Overview...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing....
Branding and Customer Experience
by Michael Thompson- 4.6
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Approx. 11 hours to complete
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. Converging on a Common Definition for CX...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. Additional MOOC 5 faculty include:...
Launch Your Online Business
by Joan Decollibus- 4.8
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Approx. 16 hours to complete
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership....
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. By the end of this course, you will be able to:...
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
by José Antonio Cano Chambonnet , María de los Angeles Ramos Solano- 4.5
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Approx. 19 hours to complete
¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? En este curso podrás conocer cuáles son los elementos que necesitas considerar para realizar tu estrategia de redes sociales....
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