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Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
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Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Introduction to Advanced Content and Social Tactics to Optimize SEO...
Publicidad Digital con Google AdWords
by Pablo Grimoldi- 4.6
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Approx. 26 hours to complete
En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. Introducción a Google Adwords...
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts....
Pricing Strategy in Practice
by Jean Manuel Izaret , Ronald T. Wilcox , Thomas Kohler- 4.7
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Approx. 13 hours to complete
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Retail Market Dynamics Pricing Specialization Overview Three Lenses...
Marketing Management I
by Hayden Noel- 4.8
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Approx. 16 hours to complete
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value...
Брендинг в инновациях - новая коммуникационная реальность
by Кожанов Андрей Сергеевич- 4.9
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Approx. 15 hours to complete
Практический курс для тех, кто хочет разобраться, что такое брендинг, и научиться успешно выстраивать стратегию продвижения брендов высокотехнологичных проектов. На основе полученных из курса знаний вы сможете: - определять стратегию брендинга для конкретного высокотехнологичного бизнеса; - соотносить брендинг и маркетинг как две непересекающиеся составляющие бизнеса; - строить алгоритмы проектирования и управления брендом в инновационных проектах;...
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape....
Brand and Product Management
by Luis Rodriguez Baptista- 4.7
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Approx. 14 hours to complete
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. Launching new products and the challenge of managing their life-cycle....
Native Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
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Approx. 7 hours to complete
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers....
Pricing Strategy
by Martin Boehm- 4.6
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Approx. 14 hours to complete
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Demand Curve and Pricing...
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