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行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
by 謝明慧- 4.8
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Approx. 18 hours to complete
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。 行銷本質及典範轉移 （上） 課程宣傳影片 課程簡介、課程大綱(1-1-1) 行銷的意義（1-1-2） 企業的價值傳達（1-1-3） 行銷的核心概念 (1-2-1) 企業經營導向 (1-2-2) NTU MOOC 課程問題詢問與回報機制 【製作團隊】 練習題 行銷本質及典範轉移 （下） 市場驅動及驅動市場 I (1-3-1) 市場驅動及驅動市場 II (1-3-2) 市場驅動及驅動市場 III (1-3-3) 典範移轉 (1-4-1) 價值的演化 (1-4-2) 改變消費現象的五股力量 I (1-5-1) 改變消費現象的五股力量 II (1-5-2) 行銷策略 （上） 行銷策略概述（2-1-1） 市場區隔變數 II (2-1-2) 市場區隔變數 II（2-1-3） 市場變數評估（2-1-4） 選擇目標市場 （2-1-5）...
Sport Sponsorship. Let them Play
by Richard Denton- 4.4
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Approx. 9 hours to complete
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? There are no special requirements to take the course....
Customer Insights: New Product Development Orientation
by William Qualls- 4.4
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Approx. 19 hours to complete
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. MODULE 0: Orientation and Introduction to the Case Study Method Welcome to Customer Insights: Orientation! Case Method Analysis...
Макроэкономика (вводный курс)
by Стрелец Ирина Александровна- 4.7
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Approx. 2 hours to complete
В качестве базовой экономической дисциплины макроэкономика создает фундамент для изучения других дисциплин, поэтому курс ставит целью дать знания в области общего понимания идеи экономического равновесия, основных экономических категорий и терминов. Изучение дисциплины должно обеспечить понимание того, как функционирует национальное хозяйство, какое место занимает фирма в общем макроэкономическом окружении, каковы основные методы регулирования со стороны государства....
Комплекс маркетинга: 5Р
by Пономарёва Елена Анатольевна- 4.7
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Approx. 7 hours to complete
Курс «Комплекс маркетинга: 5Р» предполагает изучение основных маркетинговых концепций, принципов, подходов и стратегий, применяемых ведущими компаниями мира в современных условиях. «Комплекс маркетинга: 5Р» является базовымкурсом при изучении таких дисциплин как «Маркетинг», «Основы маркетинга» и раскрывает особенности использования традиционных маркетинговые инструментов и механизмов, используемых фирмами в условиях рынка. Вступление Вступление УЧЕБНО-МЕТОДИЧЕСКОЕ ОБЕСПЕЧЕНИЕ КУРСА...
Qualitative Research
by Susan Berman- 4.6
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Approx. 15 hours to complete
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project....
Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
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Approx. 22 hours to complete
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations. By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. Welcome! Welcome Guide Join us Lecture 1. Place of sales management in marketing Place of sales management in marketing....
Market and Competition in Pricing Strategy
by Jean Manuel Izaret , Ronald T. Wilcox , Thomas Kohler- 4.8
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Approx. 12 hours to complete
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. Understanding the Playing Field...
Strategic Innovation: Building and Sustaining Innovative Organizations
by Raj Echambadi , E. Geoffrey Love- 4.8
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Approx. 20 hours to complete
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. You will be able to: - Understand key ideas about innovation and product strategy...
Positioning: What you need for a successful Marketing Strategy
by Ignacio Gafo- 4.5
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Approx. 11 hours to complete
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan....
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