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Social Media Management
by Anke AudenaertTop Instructor- 4.9
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Approx. 12 hours to complete
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. By the end of this course, you will be able to:...
Artificial Intelligence in Marketing
by Rajkumar Venkatesan- 4.6
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Approx. 11 hours to complete
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?...
Google SEO Fundamentals
by Rebekah May- 4.8
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Approx. 29 hours to complete
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Getting Started and Introduction to On-page SEO Course Introduction Introduction to On-page SEO Key Areas of SEO Meta Data and Meta Tags Title Tags 101 Meta Descriptions Help Too! A Note About Meta Keywords URL Optimization...
What is Social?
by Randy Hlavac- 4.6
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Approx. 7 hours to complete
The “What Is Social? " MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. While the course can be audited for free, paid learners will receive additional content beyond the course basics. In addition, we will help you network with thought leaders in social....
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
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Approx. 9 hours to complete
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads....
Brand Identity and Strategy
by MARÍA EIZAGUIRRE DIÉGUEZ- 4.7
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Approx. 14 hours to complete
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately....
Cost and Economics in Pricing Strategy
by Jean Manuel Izaret , Thomas Kohler , Ronald T. Wilcox- 4.8
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Approx. 12 hours to complete
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. By the end of this course, you’ll be able to:...
Advertising with Facebook
by Daniel Kob- 4.8
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Approx. 10 hours to complete
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns....
Advanced Search Engine Optimization Strategies
by Dave Lloyd- 4.5
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Approx. 25 hours to complete
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic....
Costos para los Negocios
by Verónica Pizarro- 4.8
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Approx. 61 hours to complete
Al completar el curso, los participantes podrán: a) Analizar los elementos, las estructuras, los métodos y los sistemas de costeo propios de una empresa, utilizando diversas herramientas, para identificar los posibles tipos de cálculos a generar. Lo anterior, permite a los participantes conocer la realidad en su contexto integrando los aprendizajes disciplinarios....
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