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Proyecto Final - Programa Especializado en Marketing Digital
by Sebastián Camiser- 4.9
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Approx. 8 hours to complete
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital. Semana 2) Una estrategia de contenidos en base a los códigos de 3 Redes Sociales que elija. También deberá diseñar anuncios acorde a las mejores prácticas recomendadas. Pilares de Marketing Digital...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Meaningful Marketing Insights
by David Schweidel- 4.2
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Approx. 10 hours to complete
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly....
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
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Approx. 9 hours to complete
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution Channel Planning and Management: Why are They so Important? Course Trailer Course Introduction...
Quantitative Research
by Susan Berman , Olivier Rubel, PhD- 4.4
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Approx. 17 hours to complete
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages....
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
by Brian Hallett- 4.7
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Approx. 9 hours to complete
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. In this course I am offering you a methodology which you can easily put into practice....
Transferencia tecnológica: De la investigación al mercado.
by Álvaro Ossa , Magali Maida- 4.8
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Approx. 10 hours to complete
Este MOOC fue desarrollado para fortalecer las capacidades de gestión de la transferencia tecnológica de académicos e investigadores de las diferentes disciplinas, gestores tecnológicos y estudiantes de postgrado. Además, fue apoyado por la Corporación de Fomento de la Producción de Chile (CORFO). http://transferenciaydesarrollo. uc. cl/ Introducción a la comercialización y transferencia tecnológica...
Search Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.4
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Approx. 10 hours to complete
Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go....
Marketing estratégico: claves para competir con éxito
by Julián Villanueva- 4.8
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Approx. 12 hours to complete
El papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente de comunicación....
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