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Интернет-маркетинг. Лидогенерация
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Approx. 23 hours to complete
Курс дает полное представление о ключевых инструментах онлайн-маркетинга. Курс подготовлен командой экспертов-практиков компании Ingate – одного из лидеров российского рынка digital. Поэтому, без воды и отвлеченной теории, курс дает: знание основных принципов и закономерностей интернет-рекламы; понимание работы наиболее эффективных маркетинговых каналов; практические навыки настройки, запуска, аналитики и корректировки инструментов цифровой рекламы....
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. Additional MOOC 3 faculty include:...
Маркетинг. Часть 1. Основные категории, принципы и подходы
by Anastasii Klimin- 4.2
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Approx. 19 hours to complete
Маркетинг – система ведения производственно-коммерческой деятельности предприятия с ориентацией на рынок, главными элементами которой являются 1) потребитель, 2) конкуренты. В курсе рассмотрены аспекты маркетинга как предприятий, работающих с потребителями товаров широкого потребления (В2С рынки), так и предприятий, клиентами которых являются другие предприятия (В2В рынки). В разработке курса приняли участие компании «CML - Центр компьютерного инжиниринга СПбПУ», 3М, SWED-MOBIL, DDC....
Patrocinio Deportivo
by Cinto Ajram- 4.6
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Approx. 10 hours to complete
¿Te interesa el patrocinio deportivo? ¿Quieres entender qué actores participan en el patrocinio deportivo? ¿Quieres saber qué tendencias y propuestas innovadoras están surgiendo en el mundo del patrocinio deportivo? ¿Te interesa aprender y conectar con sport lovers/estudiantes de todo el mundo? Este curso puede realizarlo cualquier persona interesada; no contemplamos requisito alguno para poder cursarlo....
Intro to International Marketing
by Dae Ryun Chang- 4.7
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Approx. 8 hours to complete
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. After you successfully complete this course learners will obtain the following outcomes:...
Social Media Advertising
by Chris J. Vargo- 4.6
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Approx. 11 hours to complete
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e. g. , likes, posts and clicks). Case Study...
Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. The last module is pivotal for Content Strategists. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern...
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
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Approx. 5 hours to complete
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach....
Strategic Innovation: Managing Innovation Initiatives
by E. Geoffrey Love- 4.7
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Approx. 21 hours to complete
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. The first challenge is in regards to how to successfully implement innovation efforts within established firms and alongside established businesses....
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions....
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