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Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
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Approx. 9 hours to complete
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads....
Brand Identity and Strategy
by MARÍA EIZAGUIRRE DIÉGUEZ- 4.7
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Approx. 14 hours to complete
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately....
Cost and Economics in Pricing Strategy
by Jean Manuel Izaret , Thomas Kohler , Ronald T. Wilcox- 4.8
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Approx. 12 hours to complete
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. By the end of this course, you’ll be able to:...
Advertising with Facebook
by Daniel Kob- 4.8
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Approx. 10 hours to complete
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns....
Advanced Search Engine Optimization Strategies
by Dave Lloyd- 4.5
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Approx. 25 hours to complete
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic....
Costos para los Negocios
by Verónica Pizarro- 4.8
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Approx. 61 hours to complete
Al completar el curso, los participantes podrán: a) Analizar los elementos, las estructuras, los métodos y los sistemas de costeo propios de una empresa, utilizando diversas herramientas, para identificar los posibles tipos de cálculos a generar. Lo anterior, permite a los participantes conocer la realidad en su contexto integrando los aprendizajes disciplinarios....
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. By the end of this course, you will be able to:...
The Neuromarketing Toolbox
by Jesper Clement- 4.8
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Approx. 19 hours to complete
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research....
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
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Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module....
Research Proposal: Initiating Research
by Jim Fong- 4.6
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Approx. 11 hours to complete
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc. , it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher....
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