Search result for Brand analytics Online Courses & Certifications
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Using Text Analytics Takeaways: Improving the Marketing Process with Analytics How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time...
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. Understanding the role of analytics packages Identifying a strong brand...
People Analytics
by Cade Massey , Martine Haas , Matthew Bidwell- 4.5
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Approx. 9 hours to complete
People analytics is a data-driven approach to managing people at work. In this brand new course, three of Wharton’s top professors, all pioneers in the field of people analytics, will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. Introduction to People Analytics People Analytics in Practice...
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
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Approx. 12 hours to complete
A Predictive Analytics Primer How to Use Customer Centric Analytics Companies still struggle to unlock customer data analytics insight Managing Customer Equity: Linking Customer Analytics to Customer Value...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. The Early History of Analytics The Contemporary History of Analytics...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. Brand Positioning Brand Mantra: The Elevator Speech BRANDING: Effective Brand Communications Strategies and Repositioning Strategies Brand Messaging & Communication Brand Elements: Choosing a Brand Name Brand Elements: Color & Taglines...
The digital marketing crash course for online marketing
by Henk Dezzel- 4.2
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1.5 hours on-demand video
Google analytics Brand marketing...
$11.99
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Product Marketing Analytics for a Product Marketing Manager
by Dekker Fraser, MBA & Associates- 3.8
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1.5 hours on-demand video
Strategic & Tactical Marketing Analytics | Digital Marketing Analytics | Data Driven Marketing This course is an easy, practical guide to marketing analytics for products. I’ll also teach you tactical analytics such as A/B testing and how to measure KPIs such as brand awareness and purchase intent. Marketing Analytics Digital Marketing Analytics...
$11.99
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
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Approx. 7 hours to complete
Brand Evolution: Pioneering Brands Leadership’s Role in Analytics with Florian Zettelmeyer Why Analytics Requires Managerial Judgment Why Analytics Requires Process and Incentive Changes Why Analytics Has To Be Problem Driven Why Analytics Goes Bad Why Bad Causal Analytics Need Not Be Useless...
Business Analytics Executive Overview
by Douglas B. Laney- 4.6
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Approx. 17 hours to complete
This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Lesson 1-1 Overview of Analytics Lesson 1-3-1 The Analytics Continuum Lecture 1-5-1 Key Analytics Concepts to Know (Data Literacy) Lecture 1-6-3 Business Function-Specific Analytics Brand Descriptions Module 2 Industry and Business Function Analytics Module 3 Staffing and Organizing for Analytics...
