Search result for Marketing Management Online Courses & Certifications
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Drug Commercialization
by Williams S. Ettouati, Pharm.D. , Joseph D. Ma- 4.7
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Approx. 13 hours to complete
This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. A new Master Degree in Science in Drug Development & Product Management at UCSD Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm....
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process How to Run a Successful Marketing Communications Campaign?...
Intercultural Management
by Kerstin Alfes , Robert Wilken , Chiara Succi , Marion Festing- 4.6
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Approx. 15 hours to complete
This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. You will also get a deeper knowledge about how culture shapes management practices in international organizations. Intercultural Management Skills International Human Resource Management The Impact of Leadership and Change Management Strategy on Organizational Culture Global Marketing Management...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
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Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Brand and Product Management Practice Quiz regarding the Model S....
International Hospitality & Healthcare Services Marketing
by Sunmee Choi- 4.7
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Approx. 5 hours to complete
(2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. Unique marketing approaches in the hospitality industry : Variable pricing Revenue Management Healthcare service industry & its unique marketing approaches...
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. We also mentioned that strategy and sales integration can be supported by marketing functions. Video 2 - Marketing Overview - A Brief History of Marketing Introducing the History of Marketing Theory and Practice Book: Principles of Marketing Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
In this Sports Marketing MOOC, you will learn: The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Introduction to the Sports Marketing Course Sports Marketing Challenges Marketing Basics Applied to Sports Marketing Sports Marketing: differences and similarities with other marketing Event Marketing & Management...
Social Marketing Capstone Project
by Randy Hlavac- 4.9
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Approx. 7 hours to complete
How You Will Build Your Social Media Marketing Strategy Linked Cells in your Social Marketing Planning Worksheets Engagement Marketing Nurture Marketing 52 Week Scheduling Template for Engagement Marketing Develop Your Marketing Program Developing Your Marketing Program Marketing is Funnel Management Social Marketing Schedule...
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. The Marketing Plan definition. Objectives and structure of The Marketing Plan. Marketing decision making and the management of pricing successful business tools....
