Search result for Certificate in marketing and consumer psychology Online Courses & Certifications
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Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. • Define all elements of the marketing mix and explain the role each element plays in creating value Consumer Psychology and Pricing...
Marketing Management I
by Hayden Noel- 4.8
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Approx. 16 hours to complete
You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. • Define marketing and describe how marketing creates value...
Buyer Behaviour and Analysis
by Isaac Cheah- 0.0
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12 Weeks
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing....
$199
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. For more information, please see the Resource page in this course and onlinemba....
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. Course Overview and The Day The Geeks Took Over...
Behavioral Economics & Consumer Psychology in Marketing
by MINDWORX Academy- 4.3
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1.5 hours on-demand video
Through this excerpt from our Masterclass you discover some of the most counterintuitive and surprising findings from consumer psychology and behavioral economics to increase conversions. The practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customers Fascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)...
$44.99
Selling to Chinese Consumers
by Prof. Letty Kwan- 4.7
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Approx. 12 hours to complete
To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. Digital Marketing and Relationship Management 3 Reasons behind Materialism and Conspicuous Consumption in China - Part 1...
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Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
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Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. How to develop and launch new products. Integrated marketing communication decisions and final deliverable...
Consumer Behavior
by Dr. Muhammad Tahir Jan- 4.5
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2 hours on-demand video
Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers. Established definitions of consumer behavior...
$12.99
Managing Customer Relationships in the Digital Environment
by P.K. Kannan , Mary Beth Furst- 0.0
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4 Weeks
You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company. 3 Using CLV for evaluating marketing actions...
$499
