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Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. Introduction to Specialization 3 What is Marketing Execution? What is Marketing Strategy? 1 What is Marketing Strategy?...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course. Meaningful Marketing Insights - The Motion Picture Industry Meaningful Marketing Insights - Displaying Conditional Distributions...
Digital Strategy and Business Opportunity
by Digital Marketing Institute , Cathal Melinn- 4.3
Approx. 11 hours to complete
Digital Marketing Institute is the global standard in Digital Marketing Certification. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity....
Capstone Value Creation through Innovation
by Martin Vendel- 0.0
Approx. 68 hours to complete
The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them....
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
Approx. 9 hours to complete
Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. Introduction to Specialization B2B Marketing Mix 1 B2B: Product Marketing Part1 2 B2B: Product Marketing Part2 3 B2B: Price Marketing Part1...
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. - Develop a digital marketing plan designed to meet your goals and objectives Mobile Marketing Mobile Marketing Strategy Developing a Mobile Marketing Strategy Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform...
Salesforce Capstone: Organization Integration
by Stephane Muller- 0.0
Approx. 7 hours to complete
Skill areas to be demonstrated include cleaning and importing account data, adding users and managing access, building email templates for new marketing needs, configuring UI tools for a new product type, generating reports and dashboards, managing and applying Chatter tools, and participating in the deployment of Salesforce within an organization....
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International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: Introduction to Specialization International Marketing & Cross Industry Growth Capstone...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. B2C (Business to Consumer) Marketing...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Welcome to the Marketing Mix Implementation Capstone Integrated marketing communication decisions and final deliverable...