Search result for Marketing management 1 Online Courses & Certifications
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Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
1 Overview: Essential Steps to Prepare for Digital Marketing Success 2 Know Yourself: Digital Marketing Self-Assessment 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website 1 Big Data in Digital Marketing Module 1 Overview Module 1 Readings 1 Module 4 Overview: Evaluation and Risk Management...
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. MODULE 1 - Marketing Principles for Strategic Planning Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing Video 1 - Sales & Marketing Harmonization Wrap-Up Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level...
Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
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Approx. 22 hours to complete
By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. Place of sales management in marketing Place of sales management in marketing. Overview Lecture 1 Lecture materials 1 Training test for Lecture 1 Test for Lecture 1 Part 1 Case Study 1...
International Hospitality & Healthcare Services Marketing
by Sunmee Choi- 4.7
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Approx. 5 hours to complete
(2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. 1. 1. 1. Unique characteristics of service businesses: 01. 1. 1. 1. 1. Practice Quiz for Lesson 1 'What is unique about managing a service business?...
Drug Commercialization
by Williams S. Ettouati, Pharm.D. , Joseph D. Ma- 4.7
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Approx. 13 hours to complete
This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. A new Master Degree in Science in Drug Development & Product Management at UCSD Business Models and Portfolio Management Part 1...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) 1 Social Marketing Toolkits Quiz 1 Marketing in a Pandemic World Free Social Marketing Toolkit Management Program Management...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
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Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Marketing and Branding The Skilled Self...
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Account Management & Sales Force Design
by Michael F. Walsh, Ph.D. , Suzanne C. Bal , Emily C. Tanner, Ph.D.- 4.5
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Approx. 15 hours to complete
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Overview of Specialization - Sales Operations & Management Q&A - Week 1 Week 1 Strategic Planning and Sales Management Introduction to Account Management & Sales Force Design Brief Overview of Sales Management...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
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Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. Course Overview & Week 1 - Framing Marketing Challenges, Part 1 - The Marketing Process, Part 1 - Marketing Research, Part 1 - The Value of a Brand, Part 1 - The Branding Process, Part 1...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process How to Run a Successful Marketing Communications Campaign?...
