Search result for Syllabus for marketing Online Courses & Certifications
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Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program. Facebook Social Media Marketing Capstone Course Syllabus...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
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Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. B2C (Business to Consumer) Marketing...
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Syllabus B2B Marketing Mix 1 B2B: Product Marketing Part1 2 B2B: Product Marketing Part2 3 B2B: Price Marketing Part1...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. You will be a marketing manager for a firm selling digital cameras online through their webstore....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 2 Know Yourself: Digital Marketing Self-Assessment...
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Introduction to Social Media Marketing Course Syllabus Establishing SMART Goals for Your Marketing...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Strategic Marketing Syllabus Three Cheers for Direct Marketing Analytic Foundations for Pricing Digital Marketing Foundations...
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Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Sports Marketing 2 What is Sports Marketing Part 1 3 What is Sports Marketing Part 2 4 Fan Marketing 6 Storytelling in Sports Marketing Syllabus Entertainment Marketing...
Intro to International Marketing
by Dae Ryun Chang- 4.7
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Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. 3 What is Marketing Execution? Syllabus What is Marketing Strategy? 1 What is Marketing Strategy?...
