Search result for Diploma in media and communications Online Courses & Certifications
Get Course Alerts by Email
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Recent Trends in the Market...
Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. Communication and Public Relations in Sports: Interview with J. Hud Englehart on Public Relations and Sports Communications Storytelling and Content Creation: Marc Zarefsky, Communications Consultant...
Communicate Effectively about Ethical Challenges in Data-Driven Technologies
by Renée Cummings , Jennifer Fischer , Megan Smith Branch- 0.0
Approx. 14 hours to complete
In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact....
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
Approx. 9 hours to complete
The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Managing Media and Evaluating Effectiveness Recommended Reading: Designing and Managing Marketing Communications...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in Segmentation and Targeting BRANDING: Effective Brand Communications Strategies and Repositioning Strategies...
Empowering Yourself in a Post-Truth World
by Dr. Thomas P. Mackey , Kelsey O'Brien , Professor Trudi Jacobson- 0.0
Approx. 8 hours to complete
The post-truth world is a divided and partisan environment in which factual information has been displaced by subjective and biased viewpoints. Social media and emerging technologies have the power to connect global participants in a meaningful way; yet, they have also led to disconnected communities that fail to communicate past their own self-imposed boundaries....
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share....
Related searches
Marketing Communications for Professional Marketers
by Oxford Learning Lab- 3.8
2.5 hours on-demand video
Understand how Successful Marketing Communications can Super-Charge your Business. In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. After exploring the scope, role, and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented....
$12.99
Introduction to Electronic Word-of-Mouth Communications
by Tish Chungoora- 4.2
41 mins on-demand video
This course introduces the topic of electronic word-of-mouth communications (eWOM), which is an important concept in the area of branding and marketing communications. The material presented in the course is aimed at individuals who require a formal grounding in eWOM and a strategic understanding of the subject, from an academic perspective....
$11.99
Smart Device & Mobile Emerging Technologies
by Jong-Moon Chung- 4.7
Approx. 32 hours to complete
Your smartphone wakes you up, it is the first thing you use in the morning, and the last thing you check (e. Since everybody uses smartphones and smart watches, knowing the details about the most globally used electronic device will definitely help you in all aspects of new product and app design & development, as well as business planning....