Search result for Basic understanding of online business and marketing Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 540 courses
By Category ![]()
By Subject![]()
By Language![]()
By Duration![]()
By Price![]()
Get Course Alerts by Email
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 16 hours to complete
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. How can you maximise the potential of online travel agents (OTAs)? The hotel business value chain Franchise and Management agreements Growth and the value of branded hotel chains Introduction to online marketing...
Legal Tech & Startups
by Marti Manent- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 13 hours to complete
In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business. Principal Legal Tech business areas – Market Place and Practice Management Principal Legal Tech business areas – Legal Research and Online Lawyers...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program....
Innovation for Entrepreneurs: From Idea to Marketplace
by Dr. Thomas J. Mierzwa- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 11 hours to complete
Develop an innovation portfolio and business model canvas for your venture. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Walkthrough of the business model canvas - Part 1 Product Understanding and Marketing Product Understanding and Marketing...
English for Business and Entrepreneurship
by Amy NicholsTop Instructor , James RiedelTop Instructor- 4.9
-
![]()
![]()
![]()
![]()
![]()
Approx. 32 hours to complete
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Samples of Question Forms and Intonation (for Assessment 1)...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. (2) an understanding of how to enter international markets, select targets and position their brands. 6 Marketing to Bottom of Pyramid...
Digital Media and Marketing Principles
by Mike Yao- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....
Related searches
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 13 hours to complete
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals....
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
-
![]()
![]()
![]()
![]()
![]()
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity...
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. 4 B2B: Push & Pull and the 4W’s Approach 5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part1...
