Search result for Marketing and advertising courses online Online Courses & Certifications
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Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
Learn to evaluate and interpret the results of your advertising campaigns. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. Data and Privacy in Online Advertising...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Online and Video Marketing...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
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Approx. 9 hours to complete
Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. • Build foundational understanding for data, data-based advertising and privacy protection Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Getting Started with Advertising on Facebook and Instagram...
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
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Approx. 16 hours to complete
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. How can you maximise the potential of online travel agents (OTAs)? Franchise and Management agreements Growth and the value of branded hotel chains Trends and challenges Wrap-up and conclusion Introduction to online marketing...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. For more information, please see the Resource page in this course and onlinemba....
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Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
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Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Influencer Marketing - What it is, and Why YOU need to be doing it...
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. Introduction to Digital Marketing Content Marketing and 'Going Viral'...
Online Advertising & Social Media
by Wendy Moe , Lauren Rhue , Yogesh Joshi- 0.0
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4 Weeks
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach. This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders. 1 Online Advertising Ecosystems...
$499
