Search result for The strategy of content marketing Online Courses & Certifications
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Digital Strategy and Business Opportunity
by Digital Marketing Institute , Cathal Melinn- 4.3
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Approx. 11 hours to complete
• Recognize the core components of an effective digital marketing strategy • Use the principles of content marketing to create effective content that engages an audience Purpose of Content Marketing Importance of Content Marketing Strategy How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences...
The Strategy of Content Marketing
by Sonia Simone- 4.5
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Approx. 19 hours to complete
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. The Strategy of Content Marketing Introduction Mapping the Journey: Crafting a Content Marketing Strategy...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
Content Strategy is a conversation that provides thought-leadership. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern...
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. Engagement Marketing Social Strategy How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy Your Content Marketing Strategy...
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. Objectives and structure of The Marketing Plan. The 4 main parts of a marketing plan. Marketing decision making and the management of pricing successful business tools....
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive. Welcome to the Marketing Strategy Capstone Let´s talk about the Marketing Strategy for Hotel Ipsum...
Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
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Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Basic Concepts of Content Marketing The Content Marketing Ecosystem & SEO...
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Influencer Marketing Strategy
by Greg Jarboe- 4.5
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Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication....
What is Social?
by Randy Hlavac- 4.6
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Approx. 7 hours to complete
* Judy Ungar Franks (President, The Marketing Democracy, Ltd. The 3 M's of an Effective Content Strategy for Social Media Marketing The 3 M's of Effective Content Strategy - Focusing on Markets The 3 M's of Effective Content Strategy - Focusing on Messages The 3 M's of Effective Content Strategy - Focusing on Media...
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
