Search result for Integrated marketing communications Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Course Overview - What is Integrated Marketing Communications? How to Run a Successful Marketing Communications Campaign? How to Choose a Marketing Communications Agency? Evaluation of an Integrated Marketing Communications Campaign...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program Crisis Communication: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program...
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing) Social Integrated Marketing Communications (IMC)...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? Marketing Communications The Role of Marketing Communications Establishing the Marketing Communications Budget Managing the Integrated Marketing Communications Process Recommended Reading: Designing and Managing Marketing Communications Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications...
Managing Marketing in the Hospitality and Tourism Industry
by Ada Lo, Ph.D.- 0.0
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8 Weeks
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers....
$198
Strategic Brand Management
by Ian Phau- 0.0
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12 Weeks
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity How to plan and implement brand marketing programs...
$199
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Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern...
Career 911: Your Future Job in Medicine and Healthcare
by Dr. Melissa A. Simon , Rabih Dahdouh- 4.4
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Approx. 19 hours to complete
The course features more than 50 different guests and lecturers, including Northwestern University faculty from Feinberg School of Medicine; the Kellogg School of Management; the Medill School of Journalism, Media, Integrated Marketing Communications; the School of Professional Studies; Weinberg College of Arts and Sciences; and the School of Communication....
What is Social?
by Randy Hlavac- 4.6
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Approx. 7 hours to complete
" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) Introduction to Social Marketing Welcome to Social Media Marketing 2020...
