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Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
Approx. 15 hours to complete
This course lays the foundation of social media marketing. Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Introduction to Social Media Marketing Course Syllabus...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
Approx. 6 hours to complete
This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. Facebook Social Media Marketing Capstone Course Syllabus...
Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Social Media Marketing Social Media Marketing Social Media Marketing...
What is Social?
by Randy Hlavac- 4.6
Approx. 7 hours to complete
This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. Welcome to Social Media Marketing 2020 Welcome to Course 1 in the Social Marketing Specialization...
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. Engagement Marketing Social Strategy How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy Social Marketing Toolkits Effective Media Marketing...
Social Media Management
by Anke AudenaertTop Instructor- 4.9
Approx. 12 hours to complete
• Manage a content calendar for your social media presence This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Introduction to the Facebook Social Media Marketing Professional Certificate...
Digital Media and Marketing Principles
by Mike Yao- 4.4
Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. Understanding Marketing Media Dual Product Model of Commercial Marketing Media Social Media Marketing Part 1 Social Media Marketing Part 2...
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Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
— How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Welcome to the Course Introduction to the Sports Marketing Course Social Media...
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
Approx. 9 hours to complete
This course takes a deep dive into paid advertising on social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program. Introduction to the Facebook Social Media Marketing Professional Certificate Fundamentals of Social Media Advertising Course Syllabus...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns 2 Social Media Marketing Strategies Overview...