Search result for Product marketing Online Courses & Certifications
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Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. The Marketing Plan definition. Objectives and structure of The Marketing Plan. The 4 main parts of a marketing plan. The manager's guide to competitive marketing strategies - Norton, Paley....
Become a Product Marketing Manager | Product Management
by Dekker Fraser, MBA- 4.3
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16.5 hours on-demand video
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Interview skills to land a six-figure product marketing position...
$17.99
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Welcome to the Marketing Strategy Capstone Hotel Ipsum: a marketing and commercial strategy to survive. Why is consumer behavior important in the marketing process framework? The steps to conducting marketing research....
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. B2B Marketing Mix 1 B2B: Product Marketing Part1 2 B2B: Product Marketing Part2 3 B2B: Price Marketing Part1...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
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Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. B2C (Business to Consumer) Marketing 1 Product Marketing...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
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Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - Framing Marketing Challenges, Part 1...
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Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. We also mentioned that strategy and sales integration can be supported by marketing functions. Video 2 - Marketing Overview - A Brief History of Marketing Video 1 - The Missing "P": The Role of Sales in Product Development Introducing the History of Marketing Theory and Practice Book: Principles of Marketing...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
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Approx. 9 hours to complete
Customer segments, value propositions, and product features Minimum viable product Creating the Marketing and Sales Strategy Developing the marketing mix: Part 1 Developing the marketing mix: Part 2 Marketing mix Product strategies Marketing and Sales Strategy Product fit...
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. Identifying the right marketing tools for your business Developing your marketing and sales for growth Marketing goals and objectives Planning effective marketing Reviewing digital marketing tools and best practice Using analytics in your marketing and sales...
