Search result for Lifetime value Online Courses & Certifications
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Customer Acquisition Cost and Customer Lifetime Value
by Dr. Alan Zhang- 4
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2.5 hours on-demand video
Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more! Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist....
$9.99
Customer lifetime value predictive model with Python
by Datagist INC- 3.6
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5.5 hours on-demand video
Here I will provide a series of lectures on a practical marketing AI model -- 'Customer Life Value Model', or CLV model. Based on the output of the CLV model, business owners can calculate and rank the customer lifetime value. Lifetime package in Python to create BG/NBD CLV model....
$11.99
Monetization Strategy
by Rizwan Ansary- 0.0
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1 Month
Build and test pricing plans and market selection, target the right buyer personas, and be equipped to harness their full lifetime value. Finally, apply premium value and pricing tactics to create a monetization model that increases the customer lifetime value : customer acquisition cost (LTV : CAC) ratio....
$399
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Snapple and Brand Value Measuring Brand Value Customer Lifetime Value Customer Lifetime Value (CLV) How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives...
Marketing Analytics
by Rajkumar Venkatesan- 0.0
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5
The marketing processMetrics for measuring brand assetsCustomer lifetime valueMarketing experimentsRegression basics...
Free
Managing Customer Relationships in the Digital Environment
by P.K. Kannan , Mary Beth Furst- 0.0
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4 Weeks
Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. 1 Customer Lifetime Value Concepts 2 CLV to Firm Value...
$499
YouTube Ads Mastery ft. The Triple Threat Strategy
by Nathan Williams- 0.0
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6 hours on-demand video
Acquire new leads, convert them into customers, and maximize their lifetime value by following this 3 part strategy!...
$12.99
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Marketing Analytics: Customer Value and Promotion Strategy
by Start-Tech Academy- 4.1
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1.5 hours on-demand video
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool....
$14.99
Relationship Marketing Strategy for Financial Services
by Mukti Prakash Behera , Bindu K Nambiar , Hari S Iyer- 0.0
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6 Weeks
Marketing now is less about the Product or Service and more about the value it creates for the Customers. This course deals with creating and nurturing relationship marketing strategies in the financial services industry, to foster enhanced customer engagement and add more value to the relationship. Effective Relationship Marketing Strategy for achieving the desired Customer Lifetime Value...
$149
Foundations of marketing analytics
by Arnaud De Bruyn- 4.6
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Approx. 6 hours to complete
That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. Module 4 : Customer lifetime value What is customer lifetime value and why it matters Computing customer lifetime value in R (Recital 3)...
