Search result for Introduction to Marketing Online Courses & Certifications
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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. Introduction to the sales process Identify appropriate metrics to measure brand, marketing and sales effectiveness....
International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Introduction to Specialization 1 Introduction to Course B2B Marketing Mix 1 B2B: Product Marketing Part1...
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
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Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives Introduction to Optimization Analyze and optimize marketing efforts to improve business outcomes...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. How to Run a Successful Marketing Communications Campaign? How to Choose a Marketing Communications Agency?...
Capstone: Creating A Sustainability Proposal
by John Byrd , Kenneth Bettenhausen- 4.9
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Approx. 3 hours to complete
We have developed a case about a hypothetical ski resort that offers lots of opportunities to develop sustainability recommendations. Introduction to the Capstone Class Ken and John Introduction to the Capstone class Introduction to the Capstone class (START HERE) Snowflake Ski Basin Case Introduction Video Interview: Gregg Ralph, VP Marketing and Sales, Purgatory Ski Resort...
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
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Approx. 16 hours to complete
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Introduction to revenue management Direct distribution: the key to hotel success Introduction Introduction to online marketing Organic search engine marketing Paid search engine marketing Email Marketing Affiliate marketing Social Media Marketing...
The Strategy of Content Marketing
by Sonia Simone- 4.5
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Approx. 19 hours to complete
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. Content Marketing (How to Build an Audience that Builds Your Business)...
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International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. (5) You will be able to reference CCCI, i. Introduction to Specialization 1 Introduction to Course...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Introduction to the Marketing Process Utilizing Data to Improve Marketing Strategy Using Price Elasticity to Evaluate Marketing How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives...
Strategies for Converting and Retaining Customers Online
by Stephane Muller- 4.7
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Approx. 11 hours to complete
In this course, we will begin with an introduction to Search Engine Marketing. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. - Identify tactics of customer conversion and retention to add to your digital marketing plan Introduction to Search Engine Marketing Introduction to Landing Pages...
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