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Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. For more information, please see the Resource page in this course and onlinemba....
Lead Management in Salesforce
by Trailhead , Angela Prakash , Anthony Jones- 4.7
Approx. 32 hours to complete
The second course in the Salesforce Sales Operations Professional Certificate, Lead Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage leads in a real world business setting....
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
Approx. 16 hours to complete
By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C. Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Marketing in a Pandemic World...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Marketing and Branding The Skilled Self...
Account Management & Sales Force Design
by Michael F. Walsh, Ph.D. , Suzanne C. Bal , Emily C. Tanner, Ph.D.- 4.5
Approx. 15 hours to complete
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Strategic Planning and Sales Management Introduction to Account Management & Sales Force Design The Four Phases In Sales Management Evolution Emerging Trends in Sales Management Buying Center in Industrial Marketing...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website 1 Big Data in Digital Marketing...
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Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. In this Sports Marketing MOOC, you will learn: The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing. Product Marketing in Sports Event Marketing & Management...
Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
Approx. 22 hours to complete
By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. Place of sales management in marketing Place of sales management in marketing. Place of sales management in marketing. Learn to determine the place and role of sales in the marketing mix of the organization....
Foundations of Project Management
by Google Career CertificatesTop Instructor- 4.9
Approx. 15 hours to complete
In this course, you’ll discover foundational project management terminology and gain a deeper understanding of the role and responsibilities of a project manager. - Define change management and describe the role of the project manager in the process. Embarking on a career in project management Welcome to the Google Project Management Certificate...