Search result for Marketing analytics Online Courses & Certifications
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Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
How to Start A Career in Digital & Web Analytics
by Anil Batra- 4.4
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1 hour on-demand video
Learn what it takes to start a career in Web Analytics, Digital Marketing Analytics & Marketing Analytics - Web Analysis This is one of the hottest field and is know by various names such Web Analytics, Digital Analytics, Digital Marketing Analytics, Social Media Analytics, Email Analytics, Campaign Analytics etc. I understand both the technology and marketing side of business....
$16.99
Marketing Analytics and Retail Business Management
by Start-Tech Academy- 4.4
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11 hours on-demand video
You're looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business. Confidently practice, discuss and understand different marketing analytics models used by organizations...
$16.99
The Importance of Listening
by Randy Hlavac- 4.6
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Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. * Chris Gruber (Social Media Analytics Solution Architect, IBM) Social Media Analytics Overview 2018...
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
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Approx. 7 hours to complete
Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Leadership’s Role in Analytics with Florian Zettelmeyer Why Analytics Requires Managerial Judgment Why Analytics Requires Process and Incentive Changes Why Analytics Has To Be Problem Driven...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. The Early History of Analytics...
Applied Analytics (business application - non mathematical)
by Gopal Prasad Malakar- 3.9
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2.5 hours on-demand video
Marketing Analytics Overview - Objective and levers - what is the objective of marketing analytics. MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition) : Marketing Analytics 01 - How can you maintain & increase customer base. Part 2 of this course is a collection of case study on analytics from various industries....
$9.99
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Web Analytics & Digital Marketing Analytics - Zero to Hero
by Anil Batra- 4
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43 mins on-demand video
Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. I have been in Digital Marketing and Analytics for over 15 years....
$14.99
Marketing Analytics
by Rajkumar Venkatesan- 0.0
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5
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective. The marketing processMetrics for measuring brand assetsCustomer lifetime valueMarketing experimentsRegression basics...
Free
Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
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12 Weeks
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for: Assessing Marketing ROI for making better and data-driven decisions...
$249
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